• “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself”

    “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself”

    Peter Drucker
  • “Anyone who has ever peeked inside his or her partners medicine cabinet or bookshelf- understands; you can learn as much – or more – from one glance at a private space as you can from hours of exposure to a public face.”

    “Anyone who has ever peeked inside his or her partners medicine cabinet or bookshelf- understands; you can learn as much – or more – from one glance at a private space as you can from hours of exposure to a public face.”

    Malcolm Gladwell
  • “Conversations among members of your marketplace happen whether you like it or not. Good marketing encourages the right kind of conversations.”

    “Conversations among members of your marketplace happen whether you like it or not. Good marketing encourages the right kind of conversations.”

    Seth Godin
  • “The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.”

    “The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.”

    Seth Godin
  • “If you do build a great experience people will tell others about that. Word of mouth is very powerful.”

    “If you do build a great experience people will tell others about that. Word of mouth is very powerful.”

    Jeff Bezos
  • You can have the best product or service in the world, but if people don’t buy – it’s worthless. So in reality it doesn’t matter how wonderful your new product or service is. The real question is – will they buy it?

    You can have the best product or service in the world, but if people don’t buy – it’s worthless. So in reality it doesn’t matter how wonderful your new product or service is. The real question is – will they buy it?

    Noel Peebles

Why we are in business

At Pointblanc our purpose is to create customers for our clients.

To create a customer you must sell to them.

  • You can only sell to people who are attracted to you.
  • You can only attract people when you know what motivates them.

So, in short, we find out what motivates people to buy from you so we can turn them into customers so you can make money. Knowing your customers motivations sets you on the path to growing profits through better salesmanship and better marketing.